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Auroville Marathon

A Celebration of Movement and Unity.

Discover how our digital strategy boosted marathon registrations for the Auroville Marathon—one of the most loved Auroville events.

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What We Did

Product Strategy
Social Media Marketing
Photography/Videography
Graphic Design
UI/UX Design
Website Development

Description

The Auroville Marathon is one of India’s most beloved community marathons, celebrating the joy of running where every participant is a winner.

Our goal was to drive registrations through a targeted social media strategy and content optimization, all within a three-month project period. Beyond promotions, we also supported event management and media coverage, ensuring both offline and online impact.

● Check out some of these amazing designs for AV Marathon's social media

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Process & Key Points:

  • Social Media Marketing: Leveraged MailChimp, Facebook, and Instagram to connect with potential participants, strengthening the event’s community-driven identity.
  • Daily Content Posting: Created and published engaging content daily to keep momentum high and ensure maximum reach.
  • Registration Target: Set a goal of 2,500 registrations within 1.5 months. Through organic reach, community-driven campaigns, and paid ads, we achieved this milestone in just 15 days. By the close, the event reached 2,984+ registrations.
  • Advertising Campaigns: Ran a mix of organic and paid ads for workshops and marathon sign-ups, broadening reach to fitness enthusiasts across India.

● What's a big event like this without some merch?

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Challenges & Wins:

Challenge: Achieving an ambitious registration target within a very short window required combining content strategy with agile social campaigns.

Win: Surpassing the registration goal in record time highlighted the effectiveness of our integrated social media marketing strategy.

Runner Illustration

"The marketing campaign for Av Marathon was a huge success. The team's ability to exceed the registration goal so quickly was impressive and greatly contributed to the event's success."

Av Marathon Team.

● A few other things you might need at a marathon - Maps, Medals, Bibs, Certificates and more

Turn Right
Go Straight
Turn Left
Certificate
Green Bib
Red Bib
Map

Like What You See?

Let’s Make It Happen.