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Auroville Marathon:

A Celebration of Movement and Unity.

A Targeted Social Media Strategy to Engage and Drive Registrations and Participation for a Community-Focused Annual Running Event.

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What We Did

Product Strategy
Social Media Marketing
Graphic Design
UI/UX Design
Website Development

Description

AV Marathon is an annual local event celebrating the joy of running, where every participant is a winner.

Our goal was to drive registrations through targeted social media marketing within a three-month project period as well as help manage the event and media coverage.

Check out some of these amazing designs for AV Marathon's social media

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Process & Key Points:

  • Social Media Marketing: We utilised MailChimp, Facebook, and Instagram to promote the event and engage potential participants.
  • Daily Content Posting: Our team was responsible for creating and posting engaging content daily, keeping the event at the forefront of participants’ minds.
  • Registration Target: We set a goal to achieve 2500 registrations through social media in one and a half months. By leveraging strategic content and targeted ads, we reached this milestone in just 15 days. On the closing date, we received up to 2984 registrations.
  • Advertising Campaigns: Implemented both organic and paid advertisements to promote workshops, reaching a wider audience and driving participation.

What's a big event like this without some merch?

Merch Item 1
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Challenges & Wins:

Challenge: Meeting the aggressive registration target within a tight timeframe
required a highly effective marketing strategy.

Win: Achieving the registration goal in 15 days was a testament to our effective
social media strategy and execution.

Runner Illustration

"The marketing campaign for Av Marathon was a huge success. The team's ability to exceed the registration goal so quickly was impressive and greatly contributed to the event's success."

Av Marathon Team.

A few other things you might need at a marathon - Maps, Medals, Bibs, Certificates and more

Turn Right
Go Straight
Turn Left
Certificate
Green Bib
Red Bib
Map

Like What You See?

Let’s Make It Happen.