Hemplanet
Building Brand Awareness for Sustainable Hemp Products Through Digital Marketing
Yuvabe Studios helped Hemplanet strengthen brand awareness and engagement through social media marketing, visual storytelling, and market research that positioned hemp as a credible, sustainable alternative for eco-conscious consumers.
What We Did
Project Context
Hemplanet is a sustainable lifestyle brand offering hemp-based products designed for environmentally conscious consumers. While the products were rooted in sustainability, the challenge was toeducate audiences about hemp as a material and build a consistent, engaging brand presence across digital platforms
Our Approach
Yuvabe Studios developed a research-led digital marketing strategy that combined social media storytelling, product photography, and educational content. The goal was to clearly communicate the benefits of hemp, build brand credibility, and increase audience engagement across platforms.
● Some Lovely Brand Photography
Process & Key Points:
- Social Media Marketing: Built content pillars and a platform-specific strategy for Facebook and Instagram to consistently communicate sustainability, product value, and brand purpose.
- Visual Content & Photography: Produced professional product photography and documented hemp workshops to create authentic, story-driven visuals that highlighted both product quality and the brand’s commitment to sustainable living.
- Market Research & Insights: Conducted in-depth research on hemp products, consumer behaviour, and competitor positioning to refine messaging, strengthen product-market fit, and guide content direction.
● Some Images from our Hemp Paper Making Workshop
Challenges & Wins:
Challenge: Establishing a consistent brand identity while educating audiences about hemp and maintaining coherence across multiple digital platforms.
Win: Delivered a clear, research-driven content and social media strategy that improved audience engagement, strengthened brand positioning, and showcased hemp as a viable, sustainable alternative material within a tight project timeline.
● A selection of social media visuals, workshop documentation, and product imagery created to support Hemplanet’s digital campaigns.
Like What You See?
Let’s Make It Happen.