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Indic-Ai

Designing Clarity, Trust, and Action for a Mission-Driven Nonprofit

Yuvabe Studios partnered with Indic-AI to redesign their website and brochure, creating a clear, accessible digital and print presence that communicates impact, builds trust, and helps supporters understand how to get involvedYuvabe Studios partnered with Indic-AI to redesign their website and brochure, creating a clear, accessible digital and print presence that communicates impact, builds trust, and helps supporters understand how to get involved.

Indic-AI Logo

What We Did

Content strategy
Brochure design
Website Redesign

Project Context

Indic‑AI Foundation is a nonprofit working to empower Persons with Disabilities through education, employment, healthcare, and AI-driven inclusion. The organisation is recognised nationally as one of India's Top 10 Social Ventures by IIM Bangalore's NSRCEL.

Indic-AI needed help translating a complex, multi-pillar mission into communication that felt human, dignified, and easy to understand for partners, donors, volunteers, and learners.

Our Approach

We focused on clarity first. The goal was to help Indic-AI explain what they do, why it matters, and how people can support the work without sounding overly technical or emotionally overstated. This was achieved through narrative structuring, accessible design, and thoughtful content curation across both web and print.

● Take a look at the Indic-AI website

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Process & Key Points:

  • Narrative-First Content Strategy: Reframed Indic-AI's story around four clear pillars: Education, Employment, Healthcare, and AI and Technology. Supported each pillar with proof points such as impact data, testimonials, and partner recognition to build trust.
  • Information Architecture: Structured website content into clear sections with a focused top navigation and a prominent Get Involved call to action, guiding users toward meaningful engagement.
  • Content Curation and Editing: Condensed long-form content into scannable sections using clear headlines and microcopy that explains impact in simple, respectful language without jargon.
  • Accessibility-Led Design: Implemented high-contrast colours, clear typography hierarchy, semantic headings, and screen-reader-friendly layouts to ensure inclusive access for all users.
  • Website Redesign and Build: Delivered a responsive WordPress website using a lightweight theme and modular blocks for Programs, Impact, and Testimonials. Optimised performance with caching and minification, while keeping the CMS easy for the internal team to manage.
  • Brochure Design: Created a print-ready and digital brochure aligned with the website's visual language, covering mission, programs, impact highlights, testimonials, and partner recognition.

● A few snapshots of the Brochure Design:

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Challenges & Wins:

Challenge: Communicating a complex, multi-pillar impact story that balances AI for social good with human-centred storytelling, while maintaining accessibility and an NGO-appropriate tone.

Win: Delivered a cohesive website and brochure that clearly communicate Indic-AI's value proposition, strengthen credibility, and make it easier for partners and supporters to understand how to engage and contribute.

"Yuvabe Studios helped Indic-AI communicate its mission with clarity and dignity across education, employment, healthcare, and AI. Through accessible design, structured navigation, and collaborative iteration, they delivered a website and brochure that feel authentic, impactful, and easy to manage, helping partners clearly understand and support the organisation's work."

— Sarita Chand, Co-Founder, Indic-AI

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