Maatram:
Crafting a Digital Space for Mental Health and Transformation.
Crafting a user-focused website and meaningful logo to embody Maatram’s mission of mental health support and transformation.
What We Did
Description
Maatram, Auroville’s leading mental health support unit, entrusted Yuvabe with creating a digital presence that reflects their values.
The project involved designing a user-friendly website and an expressive logo that resonates with Maatram’s mission of change, community, and support.
Process & Key Points:
Logo Design:
- Color Palette Selection: Chose colors that reflect Maatram’s identity and resonate with their core values.
- Typography: Selected fonts that complement the brand’s feel and message, ensuring readability across mediums.
- Logo Form Design: Crafted a logo inspired by traditional kolam designs, embodying Maatram’s mission of change and support.
Website Design:
- Defining Core Values and Services: Crafted a clear and compelling message aligned with Maatram’s mission.
- Structuring Information: Organized content into key sections—What, Why, How, and Who—for clarity and impact.
- Content Refinement: Edited and polished the content to ensure consistency and engagement.
● Some Mockups Exploring The Maatram Logo, Both English and Tamil, Applied to Various Places
Challenges
Website : Lack of images and content. We relied on stock images and focused on making the connection to Auroville clear.
Logo: Aligning colour, form, and typography to Maatram’s core values was a learning process for the team.
Wins
Website : Delivered a user-friendly website that enabled more people in Auroville to connect with Maatram for appointments and work opportunities.
Logo: The logo, a stylized "M" inspired by kolam design, has been well-received by the community and boasts high recall.
Like What You See?
Let’s Make It Happen.