Maatram
Crafting a Digital Space for Mental Health Support and Transformation in Auroville
Designing a user-focused website and meaningful logo to strengthen mental health awareness in Auroville and embody Maatram’s mission of transformation and community care.
What We Did
Description
Maatram is Auroville’s leading mental health support initiative, offering an inclusive and systemic approach to well-being. Their work addresses not only individual challenges but also the cultural, emotional, and spiritual contexts that shape mental health.
Yuvabe partnered with Maatram to translate this vision into a digital presence. We designed a user-friendly website and a meaningful logo that embody Maatram’s mission of transformation and community care—making their mental health services in Auroville more visible and accessible to those seeking support.
Process & Key Points:
Logo Design: Developed a logo inspired by kolam motifs, symbolizing change, support, and transformation.
- Color Palette Selection: Selected calming, inclusive colors aligned with Maatram’s identity and values.
- Typography: Chose clean, approachable fonts for readability across digital and print mediums.
Website Design Structured content into clear sections (What, Why, How, Who) for intuitive navigation.
- Core Messaging: Refined Maatram’s values into accessible language reflecting their systemic approach to mental health care.
- Content Editing: Polished and organized copy to ensure clarity, consistency, and engagement.
● Some Mockups Exploring The Maatram Logo, Both English and Tamil, Applied to Various Places
Challenges
Creating a meaningful digital presence for Maatram despite limited images and content, while ensuring the logo and design reflected their mental health mission in Auroville.
Wins
Delivered a user-friendly mental health website and a culturally resonant logo inspired by kolam motifs, enabling stronger community connection, higher visibility, and lasting brand recall.
● Watch this testimonial video for Yuvabe by Megha, From Maatram
Like What You See?
Let’s Make It Happen.