Martimandir:
A Digital Gateway to Auroville’s Heart
Designing a virtual reflection of Matrimandir’s harmony, purpose, and community impact.

What We Did
Website Design
Donor Engagement
Illustrations
Description
Matrimandir, the centre and soul of Auroville, is a sanctuary of beauty and meditation. The Matrimandir team approached Yuvabe to create a website that would serve as a dynamic platform for donors.
The site needed to provide comprehensive updates on various landscape design work, share stories of volunteers, and offer detailed technical information about the donation process.

Process & Key Points:
- Social Media Marketing: We utilised MailChimp, Facebook, and Instagram to promote the event and engage potential participants.
- Daily Content Posting: Our team was responsible for creating and posting engaging content daily, keeping the event at the forefront of participants’ minds.
- Registration Target: We set a goal to achieve 2500 registrations through social media in one and a half months. By leveraging strategic content and targeted ads, we reached this milestone in just 15 days. On the closing date, we received up to 2984 registrations.
Challenges & Wins:
Challenge: Meeting the aggressive registration target within a tight timeframe required a highly effective marketing strategy.
Win: Achieving the registration goal in 15 days was a testament to our effective social media strategy and execution.

Like What You See?
Let’s Make It Happen.