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Martimandir:

A Digital Gateway to Auroville’s Heart

Designing a virtual reflection of Matrimandir’s harmony, purpose, and community impact.

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What We Did

Website Design
Donor Engagement
Illustrations

Description

Matrimandir, the centre and soul of Auroville, is a sanctuary of beauty and meditation. The Matrimandir team approached Yuvabe to create a website that would serve as a dynamic platform for donors.

The site needed to provide comprehensive updates on various landscape design work, share stories of volunteers, and offer detailed technical information about the donation process.

Take a look at the Matrimandir Website
Matrimandir Logo

Process & Key Points:

  • Social Media Marketing: We utilised MailChimp, Facebook, and Instagram to promote the event and engage potential participants.
  • Daily Content Posting: Our team was responsible for creating and posting engaging content daily, keeping the event at the forefront of participants’ minds.
  • Registration Target: We set a goal to achieve 2500 registrations through social media in one and a half months. By leveraging strategic content and targeted ads, we reached this milestone in just 15 days. On the closing date, we received up to 2984 registrations.

Challenges & Wins:

Challenge: Meeting the aggressive registration target within a tight timeframe required a highly effective marketing strategy.

Win: Achieving the registration goal in 15 days was a testament to our effective social media strategy and execution.

Runner Illustration

Like What You See?

Let’s Make It Happen.