North South Foundation
Strengthening Community Engagement Through Digital Storytelling and Content Strategy.
Yuvabe Studios partnered with North South Foundation to reintroduce its brand through content strategy, volunteer storytelling, and social media engagement—helping a volunteer-run nonprofit communicate impact and build a stronger digital community.
What We Did
Project Context
North South Foundation (NSF) is a volunteer-driven nonprofit that provides scholarships to underprivileged students and runs educational programs to promote academic excellence. While the organization had strong grassroots impact, it needed a clear digital narrative that showcased its volunteers, scholars, and community-led work in a consistent and scalable way.
Our Approach
Yuvabe Studios focused on human-centred storytelling. We built a digital content framework that highlighted real people behind NSF’s impact—volunteers, mentors, and students—while clarifying the organisation’s mission and strengthening long-term engagement across social platforms.
● Check out some of these amazing designs for North South Foundation Post
Process & Key Points:
- Content Audit & Strategy: Reviewed existing channels to identify gaps, then developed a focused content plan centered around impact and community.
- Volunteer Highlights: Created storytelling formats that celebrated the real people behind NSF’s success—mentors, volunteers, and scholars.
- Scalable Structure: Developed a system of recurring themes and categories to ensure content consistency and ease of execution for the team.
Challenges & Wins:
Challenge: Generating content without relying on regular inputs from the organization while keeping posts authentic and aligned with NSF's voice.
Win: Successfully launched a refreshed digital identity and content framework that was well-received by volunteers and scalable for long-term use.
"Yuvabe is a talented team of creative, digital marketing professionals who have been instrumental in quite a few campaigns for us in various forms which we have deployed across email, social media campaigns. This has helped us get our message out to our constituents in an engaging manner. The team has a good breadth and deep knowledge of tools and the creative process work. It has been a pleasure to work with them and I would highly recommend them."
- Visa Meyyappan, Chief Administrative Officer, NorthSouth Foundation
Like What You See?
Let’s Make It Happen.