Revitalizing Ayurveda:
A Modern Identity for Prakriti Sattva
Bringing Ayurveda to the modern age with strategic rebranding and digital innovation
What We Did
Website Design
Rebranding
Packaging Design
Logo Design
Social Media Marketing
Description
Prakriti Sattva is an Ayurvedic wellness brand focused on helping individuals embrace a natural and holistic lifestyle rooted in Ayurveda, they sell both body-care products and offer Ayurvedic consultations.
Our task was to completely rebrand of their product labels and redesign their website within a two-month timeline.
Process & Key Points:
- Social Media Marketing: Promoted the rebranding via MailChimp, Facebook, and Instagram to drive engagement.
- Rebranding: Crafted a new logo, tagline, and colour palette while refining their target audience.
- Product Redesign: Conducted packaging research to align product labels with the updated brand identity.
- Website Redesign: Blended modern aesthetics with a traditional feel to appeal to both younger and older audiences.
● Take a Look at these beautiful label designs
Challenges & Wins:
Challenge: Completing the rebranding, product redesign, and website overhaul within the tight two-month timeline.
Win: Delivered a visually engaging website that resonated with a modern audience while preserving traditional Ayurvedic values.
● Some Mockups Exploring The Maatram Logo, Both English and Tamil, Applied to Various Places
Like What You See?
Let’s Make It Happen.