Prakriti Sattva
Rebranding an Ayurvedic Skincare Brand for the Modern, Conscious Consumer
Yuvabe Studios partnered with Prakriti Sattva to deliver a complete brand identity and website redesign, modernising an Ayurvedic skincare brand while preserving its traditional wisdom, authenticity, and holistic philosophy.
What We Did
Project Context
Prakriti Sattva is an Ayurvedic wellness brand offering handcrafted skincare rooted in ancient healing traditions and natural ingredients. While the brand had a strong philosophical foundation, it needed a refreshed visual and digital identity to connect with younger, urban, and conscious consumers.
The challenge was to modernise the brand without diluting its Ayurvedic essence or alienating its existing audience.
Our Approach
We focused on balance, honouring tradition while introducing clarity, minimalism, and contemporary aesthetics. From brand language to digital experience, every element was designed to communicate trust, purity, and mindful living.
Process & Key Points:
- Brand Identity and Visual Language: Developed a modern, minimal identity system that balanced Ayurvedic heritage with freshness. This included a refined logo, typography, colour palette, and brand tone that felt grounded yet aspirational.
- Tagline Development: Crafted a concise tagline that expressed the essence of Ayurveda while resonating emotionally with today’s wellness focused audience.
- Website Redesign and UI/UX: Redesigned the website into a mobile first, user friendly experience with clean layouts, intuitive navigation, and clear product storytelling, enhancing both usability and brand perception.
- Audience Alignment: Aligned content structure, visuals, and messaging to appeal to a younger demographic interested in clean beauty, holistic wellness, and conscious consumption.
● Take a Look at these beautiful label designs
Challenges & Wins:
Challenge: Modernising an Ayurvedic brand without losing authenticity or disconnecting from its spiritual and traditional roots.
Win: Delivered a refreshed brand identity and website that feel contemporary yet deeply rooted in Ayurveda, laying a strong foundation for growth, visibility, and long term brand trust.
● Creative label mockups for multiple container types
Yuvabe Studios truly understood the soul of Prakriti Sattva, rooted in Ayurveda and holistic wellness. Their mission driven and youth empowering approach resonated deeply with our values. Through collaborative creativity, they translated our vision into a cohesive brand and website that feel authentic, inspiring, and transformative. They do not just build brands, they help you build a legacy with heart.
— Supriya Bhat, Founder, Prakriti Sattva LLC.
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