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From Farm to Table:

A Year of Local Impact, Global Connection!

A Year-Long Digital Campaign to Educate the Community on the Benefits of Local Food through Consistent, Daily Content Across Meta Platforms and the Client’s Website.

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What We Did

Product Strategy
Social Media Marketing
Graphic Design
UI/UX Design
Website Development

Description

Project 365 aimed to elevate awareness about local food and educate the community about its benefits through a comprehensive digital campaign.

Over the course of one year, our team executed a daily content strategy across Meta platforms and the client’s website, ensuring a consistent and engaging presence.

What’s a big event like this without some merch?

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Process & Key Points:

  • Automated Content Publishing: We developed an automated code to streamline content posting across multiple channels, including WordPress, Facebook, Instagram, and MailChimp. This innovation saved time and ensured synchronisation across platforms.
  • Daily Content Management: Our team meticulously created, organised, and posted daily content, which included articles, visuals, and interactive elements to keep the audience engaged.
  • Website Revamp: We revamped the client's website to enhance user experience and improve content visibility.
  • Advertising Campaigns: Implemented both organic and paid advertisements to promote workshops, reaching a wider audience and driving participation.

Check out a few snapshots from the refreshed website

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Challenges & Wins:

Challenge: Coordinating daily content updates and managing multiple channels simultaneously required careful planning and execution.

Win: The automated publishing system greatly improved efficiency, and the comprehensive content strategy significantly boosted engagement and awareness about local food.

Solitude Farm

Watch this wrap-up video that perfectly captures the essence of Project 365.

“The Project 365 team exceeded our expectations with their innovative approach and dedication. Their automated system and daily content strategy truly transformed our online presence.”

Krishna Mckenzie, Founder of Solitude Farm & Cafe

Check out a few snapshots from the refreshed website

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Watch this testimonial video for Yuvabe by Krishna Mckenzie, Founder of Solitude Farm & Cafe

Like What You See?

Let’s Make It Happen.