Rangsutra
Amplifying Artisan Stories Through Strategic Visual Storytelling and Social Media
Yuvabe Studios partnered with Rangsutra to design a visual storytelling and social media strategy that highlighted artisan craftsmanship, strengthened brand identity, and increased engagement with conscious consumers across digital platforms.
What We Did
Description
Rangsutra is a collective of rural artisans across India who co-own the company. The brand blends traditional handmade craftsmanship with contemporary design to create sustainable livelihoods.
The challenge was to translate complex artisan narratives into clear, engaging digital content while preserving authenticity and cultural sensitivity.
Our Approach
Yuvabe Studios focused on story-led visual communication . We curated written and visual content that foregrounded artisans, processes, and product stories, helping Rangsutra connect meaningfully with conscious consumers through social media and digital touchpoints.
● Check out some highlights from the campaign
Process & Key Points:
- Visual Design for Social Media: Designed platform-optimised posts that showcased artisans, products, and values, ensuring clarity and consistency across digital channels.
- Visual Identity & Tone: Maintained a cohesive aesthetic and tone aligned with Rangsutra’s ethos of empowerment, authenticity, and community ownership.
- Story-Driven Content Strategy: Built each post around an artisan story or product narrative, creating emotional resonance and strengthening brand connection.
- Collaborative Review Process: Worked closely with the internal Rangsutra team to refine content, ensuring cultural accuracy, sensitivity, and brand alignment.
● Take a look at these Newsletter for Rangsutra
Challenges & Wins:
Challenge: Representing a large and diverse artisan network through limited visual formats while maintaining authenticity and depth.
Win: Successfully distilled complex artisan stories into simple, impactful visual narratives that were well-received by both internal stakeholders and social media audiences—strengthening engagement and brand clarity.
● Take a look at these Illustration
Like What You See?
Let’s Make It Happen.