Rangsutra:
Where Artisanal Craft Meets Modern Marketing.
A Comprehensive Social Media Campaign to Enhance Brand Awareness and Drive Lead Generation for an Artisan-Led Retail and E-commerce Clothing Brand.

What We Did
Brand Strategy
Social Media Marketing
Campaign Development
Description
Rangsutra is a retail and online clothing store owned and operated by artisans as stakeholders.
The project’s primary goal was to create brand awareness and effectively generate leads through strategic campaigns by showcasing the unique craftsmanship of the artisans.
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Process & Key Points:
- Social Media Marketing: We created unique strategies for each social media channel, ensuring the brand stayed consistent and engaging.
- Campaign Strategy: We built campaigns and aligned them across different platforms to maximize reach and impact.
- Reporting: We prepared monthly reports to track performance and used them to optimize content for better results.

Challenges
- Maintaining Consistency: Ensuring unified brand messaging across various social media platforms, each catering to different audiences and content formats.
- Balancing Goals: Creating engaging content for brand awareness while optimising campaigns to generate leads effectively.
- Adapting Content: Continuously refining and optimising content based on monthly performance reports while meeting tight deadlines. registrations.

Wins
Successfully met deadlines while delivering high-quality, optimized content. Enhanced brand visibility and engagement across social media, aligning with the client’s goals. Developed and executed campaigns that resonated with the target audience, driving brand awareness and lead generation.
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