Rangsutra
Empowering Rural Artisans through Contemporary Design.
An Integrated Visual Storytelling and Marketing Strategy to Support Artisan Visibility, Showcase Craftsmanship, and Drive Engagement Across Social Media Platforms.
What We Did
Description
Rangsutra is a collective of rural artisans and craftspersons across India who co-own the company. It brings together traditional handmade art with contemporary design to create meaningful livelihoods.
Our role was to curate visual and written content that highlights their work and the stories behind it, helping to connect artisans with conscious consumers through impactful digital communication.
● Check out some highlights from the campaign
Process & Key Points:
- Visual Design: We designed compelling posts to spotlight Rangsutra’s values, artisans, and products, tailored for online channels.
- Visual Identity & Tone: Maintained a consistent aesthetic across all posts that reflected Rangsutra’s ethos of empowerment and authenticity.
- Story-Driven Content: Each design and caption was centered around an artisan’s story or a key product line to create emotional resonance.
- Collaborative Review: Worked closely with the internal team for feedback and refinements, ensuring cultural sensitivity and brand alignment. Posts
● Take a look at these Newsletter for Rangsutra
Challenges & Wins:
Challenge: Representing a large and diverse artisan network through limited visual formats while maintaining authenticity.
Win: Successfully distilled complex narratives into simplified, impactful visual stories that were well-received by both the internal team and audience on social media.
● Take a look at these Illustration
Like What You See?
Let’s Make It Happen.