Solitude Farm
Community Engagement Growth through Year-Long Digital Marketing
Yuvabe Studios executed Project 365, a year-long digital marketing campaign for Solitude Farm, combining social media marketing, content creation, website redesign, and automation to promote farm-to-table living and sustainable farming practices in India.
What We Did
Project Context
Solitude Farm is a permaculture-based farm and café in Auroville that champions local food systems, sustainable agriculture, and farm-to-table living. Alongside farming, the farm runs a Farm Fresh Basket Service, a community-supported agriculture initiative supplying seasonal produce to the bioregion.
The challenge was not awareness alone, but sustained visibility and daily engagement without overwhelming the internal team.
Our Approach
In 2023, Yuvabe Studios partnered with Solitude Farm to design and execute Project 365 — a structured, year-long digital marketing campaign built around consistency, education, and automation.
The goal was to:
- Educate audiences about organic farming in India
- Build daily engagement around food, farming, and community
- Increase visibility for the Farm Fresh Basket Service
- Reduce manual effort through automated publishing
● A curated selection of campaign creatives and communication materials developed during Project 365.
Process & Key Points:
- Automated Content Publishing: Built a system to auto-publish content across WordPress, Facebook, Instagram, and Mailchimp, ensuring consistency while saving time for the farm team.
- Daily Content Management: Planned and produced daily posts, articles, visuals, and educational content highlighting sustainable farming practices, local produce, and farm life.
- Website Redesign & Blog Integration: Redesigned the website to improve visibility for the basket service, workshops, and organic farming initiatives, with blog integration for long-form education.
- Organic + Paid Campaigns: Ran a mix of organic and paid campaigns to promote workshops, local produce, and farm events, strengthening awareness of the farm-to-table movement.
● Selected views from the refreshed Solitude Farm website showcasing improved structure, content clarity, and service visibility.
Challenges & Wins:
Challenge: Managing daily content across multiple platforms without losing quality, consistency, or operational efficiency.
Win: A fully automated, content-led digital marketing system that boosted community engagement, improved operational efficiency, and scaled visibility for Solitude Farm's community-supported agriculture model.
● Watch the Project 365 wrap-up video capturing the spirit of local food, community, and sustainable living.
“The Project 365 team exceeded our expectations with their innovative approach and dedication. Their automated system and daily content strategy truly transformed our online presence.”
— Krishna McKenzie, Founder, Solitude Farm & Café
● Watch this testimonial video by Krishna Mckenzie, Founder of Solitude Farm & Cafe
Like What You See?
Let’s Make It Happen.