Solitude Farm
A Year of Local Impact, Global Connection
We executed Project 365—a year-long digital campaign showcasing the benefits of farm-to-table food and sustainable farming practices through daily content and automated publishing.
What We Did
Description
At Solitude Farm, Auroville, we celebrate local cuisine, community, and culture through permaculture farming and natural farming practices. By applying sustainable farming practices and reviving traditional knowledge, Solitude Farm demonstrates a road back to nature while strengthening local food systems.
In 2023, Yuvabe Studios partnered with Solitude Farm to launch Project 365—a year-long digital campaign designed to raise awareness about the benefits of organic farming in India and the value of farm-to-table living. Through consistent daily content across Meta platforms and the farm’s website, the project educated the community and expanded the reach of Solitude’s Farm Fresh Basket Service—a unique community shared agriculture / community sponsored agriculture initiative that delivers seasonal produce to the bio-region and supplies the farm’s café.
● Some highlights from the marketing journey
Process & Key Points:
- Automated Content Publishing: Built a system to auto-publish across WordPress, Facebook, Instagram, and Mailchimp—saving time and keeping campaigns consistent.
- Daily Content Management: Produced articles, visuals, and interactive posts to engage audiences and highlight sustainable agriculture practices.
- Website Revamp: Redesigned the site for improved visibility of the basket service and organic farming initiatives in India.
- Advertising Campaigns: Combined organic + paid campaigns to promote workshops and local produce, reinforcing farm-to-table movement awareness.
● Check out a few snapshots from the refreshed website
Challenges & Wins:
Challenge: Managing daily updates across multiple platforms without losing consistency.
Win: Automation + strong content planning improved efficiency and boosted community engagement, scaling visibility for Solitude’s community shared agriculture model.
● Watch this wrap-up video that perfectly captures the essence of Project 365.
“The Project 365 team exceeded our expectations with their innovative approach and dedication. Their automated system and daily content strategy truly transformed our online presence.”
- Krishna Mckenzie, Founder of Solitude Farm & Cafe
● Watch this testimonial video by Krishna Mckenzie, Founder of Solitude Farm & Cafe
Like What You See?
Let’s Make It Happen.