Tvam
Building a Unified Health & Wellness Brand Through Digital Strategy and Design.
Yuvabe Studios partnered with Tvam to design and execute an integrated digital marketing and design strategy that unified brand identity, strengthened outreach, and positioned the company as a credible health, insurance, and wellness provider in India.
What We Did
Project Context
Tvam is an India-based health and wellness company offering insurance products, health solutions, and wellness services. As the brand expanded, it needed a cohesive identity and marketing strategy that worked across digital platforms, agent communication, and offline materials.
Our Approach
Yuvabe Studios brought together design, digital marketing, and communication strategy to create a consistent brand presence across all touchpoints. From revamping the website to building social media channels and agent-focused campaigns, our work ensured that Tvam's messaging remained clear, trustworthy, and culturally grounded.
● Check out some of these amazing designs for tvam Post
Process & Key Points:
- Marketing Strategy & Campaigns: Designed integrated campaigns for product launches, franchise outreach, and agent engagement, including WhatsApp-based communication strategies, ad planning, and internal decks for partners.
- Social Media Setup & Campaigns: Created Instagram and Facebook accounts from scratch, developed branded templates, planned campaigns, conducted audits, and performed competitor analysis to ensure consistent and effective messaging.
- Website Revamp & Information Architecture: Redesigned the website with improved structure, custom illustrations, and a clean, modern aesthetic that reinforced trust and positioned Tvam as a leading health and insurance brand.
- Design & Visual Assets: Produced flyers, posters, standby creatives, presentations, and video content for product awareness, supporting both traditional marketing and digital campaigns.
Challenges & Wins:
Challenge: Understanding a complex market and aligning multiple marketing, design, and communication channels under a single brand strategy.
Win: Successfully established a unified and credible brand presence, expanded reach across digital platforms, and aligned all marketing and design efforts with Tvam's core values, laying a strong foundation for growth in the health and wellness sector.
Partnering with Yuvabe Studios for over a year, we've seen exceptional results. Their deep understanding of our vision and customer segments, combined with prompt responsiveness, has strengthened our brand through website development, messaging, collaterals, and presentations. The agent engagement strategy kickstarted our go-to-market plans effectively.
— Aruna Sampige, Tvam Technologies Pvt. Ltd.
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