Tvam
Reimagining Health and Wellness Marketing through Digital and Design Innovation.
Empowering health, insurance, and wellness outreach with cohesive digital marketing, strategic campaigns, and modern design.
What We Did
Description
Tvam is an India-based health and wellness company offering insurance, health products, and wellness solutions. Our partnership aimed to establish a unified brand identity, improve market outreach, and modernize both their digital and physical marketing assets.
By combining design and digital marketing, we developed a strategy that strengthened brand visibility, reached more users, and positioned Tvam as a trusted health and wellness provider. From revamping the website to creating marketing collateral, social media campaigns, and franchise materials, we delivered a comprehensive brand experience that reflects Tvam's modern yet culturally Indian identity.
● Check out some of these amazing designs for tvam Post
Process & Key Points:
- Marketing Strategy & Campaigns: Developed campaigns for product promotions, franchise awareness, and WhatsApp-based agent marketing. Strategized ad campaigns and internal communication decks to educate agents and partners.
- Social Media: Created Instagram and Facebook accounts from scratch, designed post templates, planned campaigns, conducted audits, and performed competitor analysis. Maintained consistent brand messaging across all channels.
- Website Revamp: Modernized the website with improved information architecture, illustration work, and aesthetic design to communicate trust and authority in health insurance. Enhanced brand alignment with a clean, Indian-inspired, modern look.
- Design & Visual Assets: Produced flyers, posters, standby posters, PPT decks, and video content for product awareness and marketing campaigns, supporting both traditional and digital channels.
Challenges & Wins:
Challenge: Understanding the target market and designing effective marketing strategies while establishing a consistent brand presence across multiple channels.
Win: Successfully established a unified brand identity, reached a broader audience, and aligned all marketing, design, and digital efforts with Tvam’s core values, resulting in a cohesive, modern, and credible presence in the health and wellness sector.
Partnering with Yuvabe Studios for over a year, we've seen exceptional results. Their deep understanding of our vision and customer segments, combined with prompt responsiveness, has strengthened our brand through website development, messaging, collaterals, and presentations. The agent engagement strategy kickstarted our go-to-market plans effectively.
- Aruna Sampige, tvam Technologies Pvt. Ltd.
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